HR Communication Strategies
March 19 - 21, 2019 | Chicago

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General Session Case-Study [clear filter]
Wednesday, March 20

8:50am MDT

Opening Note: “We’re In!” Getting to a Workforce that’s Informed, Inspired and Involved - ROC Group
The evolution of workforce engagement from knowledge to caring to behavior.

Jan Burnham, Founder and CEO
ROC Group​​​

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Jan Burnham

Founder and CEO, ROC Group

Wednesday March 20, 2019 8:50am - 9:15am MDT
Hyatt Regency Chicago 151 E Wacker Dr, Chicago, IL 60601, USA

9:15am MDT

How to Build Clear, Caring and Credible HR Communications That Drive an Emotional Connection, Engagement and Business Results - Loyola University Chicago
This highly informative and interactive session will assist you in identifying those ways in which you can develop HR-related communications that not only answer top-of-mind and tip-of-tongue questions but also drive an emotional connection. That connection will build engagement and credibility that drives the trust critical to an employer-employee relationship.

Too often, HR communications around major programs like Benefit Enrollment, Well Being, and Mergers & Acquisitions can be heavily procedural and transactional, and miss the opportunity to strengthen a relationship that is key to productivity, retention and, by extension, customer loyalty. Participants will also have the opportunity to talk through HR-related situations they’ve faced at work, and share best practices and lessons learned.

Following this discussion, you’ll be well-positioned to do the following:

  • Identify those key components that make HR Communications clear, caring and credible.
  • Demonstrate how to incorporate these components into the communications around your major HR initiatives, including key programs like Benefit Enrollment, Diversity and Inclusion, Well Being, M&A and the annual Compensation and Performance Management process.
  • List the top-of-mind HR questions you anticipate your audiences will have about your major initiatives, and develop answers that are both rationally and emotionally responsive.
  • Develop an approach to reviews that ensures your communications will be both caring and compliant.
  • Continually assess where your audiences are in understanding what’s happening related to HR initiatives, and modify your approach, as needed.
  • Identify and follow up on compelling, human stories that reinforce your organization’s brand and values, and incorporate them into your HR communications.
  • Take time after a major initiative has rolled out to discuss what was learned, measure how effectively you communicated, and apply lessons learned to prepare for the future.

James Warda, Adjunct Professor, School of Communications
Loyola University Chicago

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James Warda

Adjunct Professor, School of Communications, Loyola University Chicago

Wednesday March 20, 2019 9:15am - 9:50am MDT
Hyatt Regency Chicago 151 E Wacker Dr, Chicago, IL 60601, USA

9:50am MDT

Don’t Jump to Tactics: Killer Comms Plans Start Here - Health Care Service Corporation
Before you draft the next email, before you write another newsletter article, take a step back and assess your plan. Your communications should be driven by strategy, not by tactics. Here’s how to take control of communications planning and shift your role from order taker to consultant:

  • Improve the odds of success by knowing what you need to accomplish and what success looks like.
  • Show value by aligning communications to organizational objectives
  • Really dig into audience differentiation.
  • Know how you will measure your results.

Connie Mayse, Senior Manager, HR Communications
Health Care Service Corporation

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Connie Mayse

Senior Manager, HR Communications, Health Care Service Corporation

Wednesday March 20, 2019 9:50am - 10:25am MDT
Hyatt Regency Chicago 151 E Wacker Dr, Chicago, IL 60601, USA

10:45am MDT

Networking to Effective Communications - Tips for Making a Decentralized Communications Model Work Better for Your Organization - Vanderbilt University Medical Center
This informative session will provide you with common sense tips on how to build a highly effective communication community that will help you overcome the disadvantages of having a decentralized communications model. Vanderbilt University Medical Center has managed to do this with communicators embedded in different departments throughout the 24,000-employee strong organization through a grassroots initiative.

Following this discussion, you'll gain an understanding on how to successfully:

  • Leverage existing communication tools and channels throughout the organization to create a mix of communication activities to deliver important information and results
  • Leverage embedded communicator's knowledge of their individual audiences to deliver engaging content that employees can't ignore
  • Build a communication community that mimics a centralized communications model that helps you align communication strategy and priorities throughout your organization
  • Build a communication community that provides a professional home to share best practices and solve enterprise-wide communication problems

Marsha Burton, Director, HR Communications
Vanderbilt University Medical Center

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Marsha Burton

Director, HR Communications, Vanderbilt University Medical Center

Wednesday March 20, 2019 10:45am - 11:20am MDT
Hyatt Regency Chicago 151 E Wacker Dr, Chicago, IL 60601, USA

1:30pm MDT

It’s a Personal Thing: How to Engage Frontline Staff Through Compelling Internal Communications - UAB Medicine
Who owns internal communications – the Corporate Communications team or HR? The answer is both.

With visibility into every part of the operations, and a direct line to current and future employees, Corporate Communications and HR teams are in a unique position to shape the messages and model the behaviors that keep employees informed and engaged.

This session will explore how your communication & HR teams can effectively work together to engage employees -- from recruiting, to on boarding, and across the entire employee life-cycle, including how to:

  • Identify priority areas for alignment
  • Develop creative and compelling content
  • Effectively leverage shared channels
  • Connect leadership and employees to build trust
  • Measure impact and discover bottom-line results  

Dawn Williams, Internal Communications Manager
UAB ​​​Medicine

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Dawn Williams

Internal Communications Manager, UAB Medicine

Wednesday March 20, 2019 1:30pm - 2:15pm MDT
Hyatt Regency Chicago 151 E Wacker Dr, Chicago, IL 60601, USA

2:15pm MDT

Your World in 30 Seconds: How a Daily Newsletter Can Keep Your Employees Better Informed and Engaged - DePaul University
Information overload. That’s what happens when you receive too many official communications from multiple departments at your organization. Chances are, your employees are missing important information as a result.

Over the past year, DePaul’s Office of Public Relations and Communications reinvented internal communications at the university. We streamlined our messaging and created one channel to deliver timely information to our faculty, staff and students. The new daily newsletter provides faculty, staff and students with everything they need to know each day, by 6 a.m. every morning. Six months after the launch, readership remains strong and feedback is positive. We’re communicating what matters most to the people who matter most, in 30 seconds or less a day.

In this session, you will gain an understanding on how to successfully:

  • Shift the way communications has always been done at your organization
  • Secure buy-in from leadership as well as your employees to make a change
  • Implement editorial and technical procedures to get the newsletter out the door every morning
  •   Measure how effectively a daily newsletter can keep your employees informed and engaged

Elizabeth Clements, Executive Director, Internal and Executive Communications
DePaul University

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Elizabeth Clements

Executive Director, Internal and Executive Communications, DePaul University

Wednesday March 20, 2019 2:15pm - 2:50pm MDT
Hyatt Regency Chicago 151 E Wacker Dr, Chicago, IL 60601, USA

3:55pm MDT

Techniques for Communicating Successfully With a Non-Desk, Dispersed Workforce - Northwestern Memorial HealthCare
At Northwestern Medicine, there are over 25,000 employees working at over 100 locations, in a 24/7 work environment. Clinical staff are working with patients during their shift, not always in front of a computer. Many non-clinical staff do not access a computer during their shift, and recent integrations have expanded Northwestern Medicine to seven hospitals across the Chicagoland area with different legacy communication practices. So, how do they successfully communicate to all of their dispersed employees?

Following this session, you will gain an understanding of how you too can connect and engage with your non-desk staff, including how to:

  • Integrate an interactive intranet
  • Create a new email distribution list approach powered by PeopleSoft
  • Add Everbridge crisis communication system used across the organization
  • Establish strong executive support for internal communication function

 Heather Cunningham, Director, Internal Communications
 Northwestern Medicine 

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Heather Cunningham

Director of Communications, Northwestern Memorial HealthCare

Wednesday March 20, 2019 3:55pm - 4:30pm MDT
Hyatt Regency Chicago 151 E Wacker Dr, Chicago, IL 60601, USA
Thursday, March 21

8:30am MDT

Day 2 Kick off and Chairperson Address - ROC Group
Let's discuss some topics that you're interested in learning more about today, and hear a word from our chair!

Can there be anything more personally critical than employee benefits – and more at risk to be under-appreciated and misunderstood? We don’t think so. Benefits deserve the full force of marketing, education and behavior engagement. Whether in sickness or health, wealth or struggle, thriving or striving, learn how to guide employees and their families to understand how to take full advantage of this huge part of their total pay.

Catherine Riedel, Marketing Director and Senior Consultant
ROC Group

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Catherine Riedel

Marketing Director and Senior Consultant, ROC Group

Thursday March 21, 2019 8:30am - 9:15am MDT
Hyatt Regency Chicago 151 E Wacker Dr, Chicago, IL 60601, USA

9:15am MDT

How to Achieve a Winning Culture Inclusive of Your Office-Based, Remote and Mobile Workforce - Motus
Learn best practices and lessons learned on how Motus achieved a winning culture!

JD Miller, Chief Revenue Officer

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JD Miller

Chief Revenue Officer, Motus

Thursday March 21, 2019 9:15am - 9:50am MDT
Hyatt Regency Chicago 151 E Wacker Dr, Chicago, IL 60601, USA

10:35am MDT

How HR and Marketing Can Work Together To Build Culture and Employee Engagement - LaSalle Network
In this session, discover practical tips to help you:

  • Identifying areas where marketing and HR should work together to promote company culture
  • Creating messages that stick with employees (where to communicate, when to communicate with staff, different communication tactics to use)
  • Case studies of different company culture initiatives LaSalle Network implemented that came from a collaboration between HR and Marketing (corporate philanthropy, wellness program, "ReBirthdays" or work anniversary celebrations, etc.) 

Jessica Schaeffer, Senior Director, Marketing & Communications
LaSalle Network

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Jessica Schaeffer

Senior Director, Marketing & Communications, LaSalle Network
Jessica Schaeffer is Senior Director, Marketing & Communications at LaSalle Network, a national staffing, recruiting and culture firm honored with more than 100 culture and revenue-based awards. Since joining LaSalle nearly seven years ago, Schaeffer has been an integral in the development... Read More →

Thursday March 21, 2019 10:35am - 11:10am MDT
Hyatt Regency Chicago 151 E Wacker Dr, Chicago, IL 60601, USA

12:45pm MDT

Love It and Launch It: Leveraging HR Communications to Kick-Start Awesome Programs - Atrium Health
You’ve done the research, picked the best program, and have worked out the kinks in usability. Now what? Learn from Atrium Health and discuss how to leverage HR Communications to get the program off the ground and into the hands of employees in a way that excites them and keeps them coming back for more.

Following this discussion, you'll learn how to:

  • Gain executive buy-in for new projects
  • Get employees onboard
  • Engage employees on new platforms and programs

Kevin Logan, HR Communications Consultant
Atrium Health

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Kevin Logan

HR Communications Consultant, Atrium Health

Thursday March 21, 2019 12:45pm - 1:30pm MDT
Hyatt Regency Chicago 151 E Wacker Dr, Chicago, IL 60601, USA

1:30pm MDT

Best Practices for HR Communication Strategies - Chicago Beyond
Katie Hickey, Director of Communications
Chicago Beyond​​​

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Katie Hickey

Director of Communications, Chicago Beyond

Thursday March 21, 2019 1:30pm - 2:05pm MDT
Hyatt Regency Chicago 151 E Wacker Dr, Chicago, IL 60601, USA