HR Communication Strategies
March 19 - 21, 2019 | Chicago
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Wednesday, March 20 • 3:10pm - 3:55pm
Interactive Session: Part 1 - Establishing and Developing a Video Content Strategy to Tell Your Organization's Stories - Electric Campfire Story Sessions

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 A key component in communicating with your audiences is telling your organization’s story: your history, culture, accomplishments, and strategies for the future. The concept of “Digital Storytelling” is everywhere these days, but what goes into creating truly compelling, engaging and effective story-based video content?  And how can you increase your opportunities to cut through the clutter to initiate and maintain that all-important personal connection?  

In this two-part session, find out how you can achieve success by harnessing the power of storytelling. The first of two sessions will break the room into groups to explore information that is essential to developing successful story-based content including:

  • Know the questions you should be asking before you start
  • Learn about current trends in video viewership
  • Leverage video content for multiple distribution channels and uses

Denise Roberts McKee, Story Strategist
Electric Campfire Story Sessions

avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions

Wednesday March 20, 2019 3:10pm - 3:55pm MDT
Hyatt Regency Chicago 151 E Wacker Dr, Chicago, IL 60601, USA