A key component in communicating with your audiences is telling your organization’s story: your history, culture, accomplishments, and strategies for the future. The concept of “Digital Storytelling” is everywhere these days, but what goes into creating truly compelling, engaging and effective story-based video content? And how can you increase your opportunities to cut through the clutter to initiate and maintain that all-important personal connection?
In this two-part session, find out how you can achieve success by harnessing the power of storytelling. The first of two sessions will break the room into groups to explore information that is essential to developing successful story-based content including:
- Know the questions you should be asking before you start
- Learn about current trends in video viewership
- Leverage video content for multiple distribution channels and uses
Denise Roberts McKee, Story Strategist
Electric Campfire Story Sessions
