Before you draft the next email, before you write another newsletter article, take a step back and assess your plan. Your communications should be driven by strategy, not by tactics. Here’s how to take control of communications planning and shift your role from order taker to consultant:
- Improve the odds of success by knowing what you need to accomplish and what success looks like.
- Show value by aligning communications to organizational objectives
- Really dig into audience differentiation.
- Know how you will measure your results.
Connie Mayse,
Senior Manager, HR CommunicationsHealth Care Service Corporation
